Media & CRM Strategic Manager

Media & CRM Strategic Manager

Austin, Texas

Lotus Cars USA is looking for a Media & CRM Strategic Manager to join its growing team in Austin, TX. This role is responsible for planning and executing of all Media & CRM planning at the Tier 1 & Tier 3 levels for Lotus Americas. The manager will work closely with the Lotus Cars Americas Chief Marketing officer and agency partners optimizing the brand’s public perception. The candidate must possess a high level of experience in Media & CRM planning in the automotive industry. Special interest in a candidate with luxury automotive experience.

PREREQUISITE SKILLS:

Must have a bachelor’s degree in Media, Journalism, Communications, or related field
Candidate must be able to work well with our partner agency & corporate team
Exceptional communication skills with the proven ability to effectively communicate with all Lotus Cars Americas personnel
Develop & implement strategic retention marketing tactics to deliver increased profitability and sales through Media & CRM tactics
Analyze data from marketing campaigns and reporting for continuous improvements
Planning and negotiating multiple digital campaigns for Tier 1 & Tier 3
Work closely with Regional Dealer Marketing Manager to develop streamlined CRM & Media processes
Support optimization of email and automated communication flow to increase sales leads
Monitor competitor campaigns to inform and shape the Lotus Americas strategy and tactics
Proper organization skills with the capabilities of developing detailed schedules for internal and external components
Ability to build and continually improve upon the Lotus Cars Americas media plan and actionable items
Excellent writing skills and proficiency in Microsoft Office suite of tools
Ability to adapt quickly and problem solve when needed, through exceptional decision making skills
Maintain a budget for your activities, which coincides with entire Lotus Cars Americas Marketing Budget
Offer a positive attitude and willingness to learn more about the industry & outlets available.
Liaise directly with Global Media & CRM teams to achieve company deliverables.

ESSENTIAL FUNCTIONS:

The following functions explain the essential aspects of this position. Items may change or be altered as new projects arise.

Plan and execute overall Media & CRM strategy for Lotus Americas
Develop retention and conquest opportunities
Streamline Media & CRM tactics for Tier 1 & Tier 3 initiatives to deliver effective results
Organize & support our Media & CRM agencies on initiatives
Oversee all functionalities of Media & CRM management
Understand targeted audience for effective results

About Lotus USA

Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT. By 2026 Lotus will produce three more all-electric lifestyle models that change the game.

As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.